Delegation of Authority (DoA)

Geoffrey Alphonso serves as Chief Executive Officer of Alef Education Holding PLC and is a recognised voice in education technology, named among Arabian Business's 'Top 30 CEOs' and '100 Most Inspiring Leaders' in the Middle East. He brings over 25 years of experience in education technology, telecommunications, and finance across the North American, Australian, and Middle Eastern markets.

As CEO, Mr. Alphonso leads the Company’s overall strategic vision, product innovation, and product portfolio to drive global growth at scale. Under his leadership, the Company has expanded into five international markets and serves over 2 million learners.

In 2024, Mr. Alphonso led the Company’s initial public offering on the Abu Dhabi Securities Exchange, achieving a valuation of USD 1.89 Bn. and establishing Alef Education Holding PLC as the first publicly listed education technology company in the United Arab Emirates.

Mr. Alphonso serves on the board of THAKI, a non-governmental organisation providing digital education products and services to underserved children in the MENA region. He is a member of the Forbes Technology Council and contributes regularly to international education forums and media outlets on education innovation and digital inclusion.

Mr. Alphonso holds an MBA from London Business School.

Dr. Aishah Al Yammahi acts as a Strategic Advisor for Alef Education Holding PLC. A thought leader with over 27 years of experience in the education sector, Dr. Aishah Al Yammahi has been recognised among the 51 Emirati Women Achievers for her contributions to innovation in the United Arab Emirates and for paving the way for future generations of inspiring women.

Dr. Aishah Al Yammahi has held many roles in education in the public and private sectors, including the United Arab Emirates Ministry of Education, where she oversaw the rollout of the Alef Education learning platform across public schools in Abu Dhabi.

Dr. Aishah Al Yammahi also worked as the Director of the United Arab Emirates National Commission for Education, Culture and Science at UNESCO, where she was introduced to many worldwide education systems. As part of the social role that Dr. Aishah deems a responsibility, she launched a successful social media campaign to cover topics related to education, AI and technology, and leadership. Her insightful contributions have been widely acknowledged, and she continues to be a leading voice in the field.

Dr. Aishah Al Yammahi earned her doctorate in philosophy of education from The British University in Dubai (BUiD) after conducting in-depth research, which culminated in a published paper titled “Investigating the Impact of AI-Powered Digital Educational Platforms on Students’ Learning and Teachers’ Practice in Abu Dhabi Schools.” Preceding this, Dr. Aishah published additional research conducted at BUiD in the Journal for Researching Education Practice and Theory titled “The impact of Alef Platform on students’ performance at Al Asayel School in Abu Dhabi, UAE.”

Dr. Aishah Al Yammahi has also earned a Master of Business Administration and Management from Massey University in New Zealand.

Amit Choudhary serves as Chief Financial Officer of Alef Education Holding PLC and has 25 years of multinational experience in Europe, the Bahamas, the Middle East, and India, including the last 18 years in the United Arab Emirates. He spent 13 years with ‘Big Four’ accounting firms, including Deloitte & Touche, KPMG, and PricewaterhouseCoopers, followed by Waha Capital, where he was the Executive Director of Finance and Compliance.

Prior to joining the Company, Mr. Choudhary was the CFO of Qatar First Bank and Emirates Post (now called 7X) portfolio of companies, including the Wall Street Exchange, Instant Cash, and FINTX. He has led change, turnaround, and cost optimisation strategies, resulting in significant company-wide improvements and value creation.

Mr. Choudhary earned a Bachelor of Commerce with Honours from The University of Calcutta. He is qualified as a Chartered Accountant with the Institute of Chartered Accountants in England and Wales (ICAEW) and the Institute of Chartered Accountants of India (ICAI). He also earned the Associate CMA and CGMA titles from CIMA, United Kingdom, and certifications in Leadership from Harvard Business School and Corporate Finance from London Business School.

Joe El Sebaaly serves as Chief Product Officer of Alef Education Holding PLC and brings more than 20 years of experience in technology and education technology, with a strong focus on digital transformation and product innovation.

Prior to joining Alef Education, Mr. El Sebaaly held senior roles at Pearson and McGraw-Hill, where he led education services initiatives across higher education and vocational education markets. His work focused on leveraging global expertise and capabilities to develop innovative, technology-driven learning solutions.

He leads the Company’s product and artificial intelligence strategy. He is responsible for defining and executing the product vision, strengthening the Company’s AI-enabled learning capabilities, and delivering scalable solutions that create measurable value for students, educators, and institutional partners.

Mr. El Sebaaly holds a Bachelor of Computer Science and a Master of Computer Science from the American University of Beirut. He also holds a Master of Business Administration from London Business School.

Amjad Khan serves as Chief Technology Officer of Alef Education Holding PLC and brings over 29 years of experience in technology leadership, systems architecture, and digital transformation across public and private sector organisations.

Mr. Khan has held senior technology roles with global organisations including HP, EE, Siemens, DXC, Capgemini, TNT, and the UK Ministry of Justice. His career spans a broad range of industries, including government, telecommunications, and service sectors, with experience working across start-ups, scale-ups, and large-scale enterprises. He also served as an independent consultant for 14 years, providing strategic technology advisory services.

He is responsible for defining and delivering the Company’s technical product vision. He oversees the development of scalable, secure, and resilient technology infrastructure, ensuring high availability, performance optimisation, and cost efficiency. His remit includes platform engineering, machine learning, business intelligence, agile delivery frameworks, cybersecurity, and enterprise architecture.

Mr. Khan holds a Master of Computer Science from the University of Manchester and a Bachelor of Science in Pharmacology from the University of Leeds.

Mounia Hajji is an executive with over 20 years of experience in business transformation, organisational change, and strategic growth. Her career spans consulting, technology, and telecoms, in more than 10 countries and across organisations ranging from start-ups to major corporates, where she has worked at the highest levels of leadership.

As Chief of Staff at Alef Education, a publicly listed AI-powered EdTech company serving over 2 million students globally, Mounia works closely with the CEO to drive the Company's most critical strategic priorities.

Prior to joining Alef Education Holding PLC, Mounia served as Chief of Staff — and interim Chief People Officer — at YouGov, the global data and analytics group, where she was a trusted advisor to the CEO and co-founder. She led three major organisational restructures and drove commercial initiatives that delivered significant revenue and profit growth, and a 50% rise in share price, during a period of high-stage growth.

Having supported CXOs directly for over a decade, Mounia brings a combination of strategic and operational experience to the executives she partners with.

Ms. Hajji holds a Master of Science in Economics from HEC Paris and has completed the Executive Leadership Programme at Oxford Saïd Business School. She is fluent in Arabic, French, and English.

Gregoire Provot serves as Chief of Service Delivery at Alef Education Holding PLC and brings over 28 years of experience in customer service and information technology service delivery across global markets.

Mr. Provot has successfully led large, multi-year transformation and regional growth initiatives across telecommunications and IT sectors. He has held senior leadership roles at organisations including BT, C&W, NCR, Dell, BMC, and NTT DATA Corporation. Throughout his career, he has delivered business outsourcing, service excellence, and operational optimisation initiatives across Europe, the United States, and the Middle East and Africa (EMEA).

He is responsible for delivering contractual value to clients within the service level agreement frameworks, driving operational excellence, and enhancing client satisfaction. His remit includes service implementation, training and quality oversight, project management office leadership, and service desk operations. He also focuses on maximising retention and renewal performance.

Mr. Provot holds a Master of Management, Information Technology and Communication from Gustave Eiffel University and a Bachelor of Business Administration from Paris XIII University.

Sarah Bradfield serves as Director of Organizational Development and People at Alef Education Holding PLC and brings over 20 years of experience in human resources across a range of industries, including financial services, automotive, and luxury retail sectors in the United Arab Emirates and the United Kingdom.

Ms. Bradfield has extensive experience in strategic consulting and the implementation of human capital solutions focused on talent acquisition, performance management, employee retention, and succession planning. She has led organisational development initiatives designed to enhance workforce capability, strengthen leadership pipelines, and support sustainable growth.

She is responsible for overseeing the Company’s people strategy, organisational development framework, and talent management initiatives, ensuring alignment with corporate objectives and long-term operational excellence.

Ms. Bradfield holds a Master of Business Administration from Strathclyde University and a Bachelor of Science in Economics and Business from the University of St Andrews.

Mr. Daniel Abela serves as General Counsel of Alef Education Holding PLC and is a UK-qualified lawyer with over 25 years of international and regional legal experience.

Mr. Abela has held senior legal roles within blue-chip organisations and top-tier private practice firms, where he advised on complex corporate and commercial matters. He has extensive experience in multi-jurisdictional corporate law, including mergers and acquisitions, joint ventures, and fundraising transactions. His expertise includes navigating regulatory frameworks and advising on high-stakes, cross-border transactions.

As General Counsel at Alef Education, Mr. Abela is responsible for overseeing the Company’s legal strategy, regulatory compliance, and corporate governance advisory. He has established agile legal frameworks aligned with business objectives and supports the Company’s growth and risk management initiatives.

Mr. Abela holds a Bachelor of Laws and a Postgraduate Diploma in Law from Manchester Metropolitan University.

Mikhael El Hachem is a Lebanon-qualified lawyer and Senior Legal Counsel with over ten years of experience across in-house, private practice, and multinational advisory environments in the United Arab Emirates and the wider region. He currently serves as Senior Legal Counsel at Alef Education Holding PLC and was appointed Board Secretary in August 2025. He has advised multinational organisations across the GCC, including during his three-year tenure at PwC Middle East.

He is the Company’s lead authority on data privacy and AI governance, having designed and implemented a comprehensive data protection compliance roadmap aligned with the UAE Personal Data Protection Law and international standards, including the GDPR, and established the Company’s Artificial Intelligence Ethics Framework.

He holds a Master’s degree in E-Commerce and Digital Economy Law from the University of Paris 1 Panthéon-Sorbonne and a Master of Private Law from Saint Joseph University.

Mr. El Hachem is certified by the International Association of Privacy Professionals (IAPP) as a CIPP/E, CIPM, and AIGP, and was recognised in 2025 as a Fellow of Information Privacy (FIP).

Sudha Sharma leads the Risk & Compliance function at Alef Education Holding PLC and brings over 18 years of experience in risk management, compliance, business continuity management, and corporate governance.

Ms. Sharma most recently served as Corporate Senior Manager Risk and Compliance at Agthia PJSC, where she played a key role in strengthening enterprise risk and compliance frameworks. With a strong background in corporate risk management, she has extensive experience in building and enhancing risk and compliance posture, systems, defining key risk indicators, implementing internal control mechanisms (ICFR), and developing enterprise-wide risk management and compliance frameworks.

She has led crisis management initiatives, including oversight during the COVID-19 pandemic, ensuring business continuity and resilience across operations in HCL technologies (India). She has also served in the metal and mining industries, telecommunications sectors, and information technology industry in India.

Ms. Sharma is a Chartered Accountant and a Company Secretary by qualification. She also holds a Bachelor of Commerce degree with Honours from Calcutta University (India) along with membership at ICAI (India) and ICSI (India). She is a Certified Risk Professional (CRiSP), Certified in Risk and Information Systems Control (CRiSC) and Certified Fraud Examiner (CFE). She is also a member of the Association of Certified Fraud Examiners (ACFE) and Information Systems Audit and Control Association (ISACA).

Lilian Erian serves as Senior Internal Audit Manager at Alef Education Holding PLC and brings over 18 years of experience in internal audit and risk advisory across Egypt and the Middle East.

Ms. Erian has previously worked with leading organisations including PwC Middle East, Protiviti Middle East, Orange Telecom Egypt, and Barclays Bank of Egypt. Her experience spans internal audit, risk advisory, governance advisory, and control framework development across Education and Telecommunications Sectors.

She holds several professional certifications, including Certified Fraud Examiner (CFE), Certified Agile Auditor Professional (CAAP), Governance, Risk and Compliance (GRC & GRCA). She is a UAE IAA Member and ACFE Member.